The Rhind Story

100% New Zealand Made Activewear By Hayley Rhind
What If Everything We Wore Was 100% New Zealand Made?

The Rhind Story

Check out our story – as told by Hayley Rhind – pilates lover, mother, farm girl and New Zealand born fashion designer. 

 “Following the launch of 3 fashion labels (check them out below), exercise become my retreat from the demands of juggling two young children, multiple businesses and a farm for good measure. At Fashion Week ’19 Rhind was born!”  
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Organically Born & Bred

No big budgets, no flash campaigns. It all started with Hayley designing activewear garments for herself. Friends and family began to ask for a piece or two, then it was friends of friends and things snowballed from there.  

Wearing New Zealand Made 

Have you felt it? The feeling of wearing something you know has been carefully designed, crafted by seamstresses and shipped to you, all from under one roof - from right here in Marlborough, New Zealand. We have and we think it feels pretty special. 

They say if you love what you do you don’t work a day in your life. Well…we still seem to work pretty hard! But as part of the Rhind tribe you can rest assured (every time you slip on our tights or cosy up in a crew) you are supporting local women to continue a job they love.  

We're As Real As It Gets

With hundreds of brands jostling for space and attention on your Instagram feed it can be hard to sort the trustworthy from the undependable. 

Our difference lies in our people. Our models, our designers, our manufacturing team know what goes into making your activewear special.

Ingrid who you can see working with Hayley (above) is key to our Rhind team. She is a face you will see across our channels showing you the newest Rhind gear and giving you hints and tips on how to style them. 

Ready To Wear New Zealand Made?

Shop Our Core Collection

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Ethical Manufacturing Means The World To Us

This proximity to our garments and crucially our amazing team, means we know each design inside-out. We can produce small runs to eliminate issues that come with mass-production and unethical manufacturing.

 Defying All Odds

 When people said a New Zealand designed & produced athleisure label couldn’t work, founder Hayley Rhind’s response was to work harder. And here we are. The way that you - active, successful, amazing - New Zealand women have embraced this brand is proof that hard work pays off! Follow us and join our story...  

More New Zealand Made Brands

From Hayley Rhind & Team

Heidi Frank

Timeless Luxe

Heidi Frank is the free spirit in all of us. She is fearless in her own wardrobe and knows how to have fun with every look. She is grounded enough to wear statement pieces every day and cherish each item of her collection, and creative enough to make each piece work in every season.

She thrives in a work space that allows her to be her, she lives for the weekends spent with friends outdoors, she waits patiently for more time to herself, and to travel again, and she loves looking good purely because it makes her feel good about herself.

LILY MAYMAC

Ruby + Rain

New Zealand Made Luxe For All Size

Ruby + Rain was born when Hayley’s bestie Megan wanted to wear the timeless styles they designed and they realised there was a gap in the market for timeless luxe New Zealand made designs between size 12 and 28.

Once again, born organically for a demand from real kiwi women Ruby + Rain was crafted and now sits at the forefront of plus size designer clothes for women in New Zealand.