Back story

Launched at NZ Fashion Week '19, RHIND was the dream of founder, Hayley Rhind, when she rediscovered exercise as her retreat amongst a crazy life of building three successful New Zealand made fashion labels, whilst juggling two young children and the demands of a large farm.Hayley’s first label, White Chalk, began when husband Matt and Hayley were saving hard for their first farm. Her brother and sister-in-law were living in Vietnam and organized to get some garments made for Hayley from her drawings. Long story short, Hayley’s friends wanted pieces made, then friends of friends and it has snowballed from there. In 2017, Hayley made the decision to bring all production into New Zealand, and whilst that’s clearly not the cheapest option, it’s the one that sits right with us.


The New Zealand Made Story

“Determination is Everything”

When people said a New Zealand designed & produced athleisure label couldn’t work, founder Hayley Rhind’s response was to work harder. The way active, successful New Zealand women have embraced this brand is proof that hard work pays off.

Now with more than ten machinists based at our sunny Marlborough HQ, every single garment is proudly New Zealand made.  RHIND garments are designed and manufactured within meters from where they are dispatched, all under one roof. This proximity to our garments means we know each one inside-out and can produce small runs to eliminate mass-production and unethical manufacturing.